Meet the COR Management Team

Below, you will find contact information for Center for Open Recovery’s management team available to support communities, organizations, and schools develop and support recovery-conducive environments that promote health and wellness across the San Francisco Bay Area and beyond.

Please contact us at 415-296-9900 or via email at to learn how to become involved.

Fay Zenoff

MBA, Executive Director

Fay is the driving spirit behind the emergence of the Center for Open Recovery. A woman in recovery with a broad background in management, Fay joined the Bay Area affiliate of the National Council on Alcoholism and other Drug Addictions, Bay Area as Executive Director in 2014. Within the past year, Fay has been awarded the 2016 Courage Tribute — recognized by her peers for contributions, advocacy and leadership in the mental health and addiction recovery fields. She has appeared on KPIX-TV CBS San Francisco’s – Bay Sundays and Bay Area Focus – current event programs; Interviewed by Inflection Point’s Lauren Schiller, shared her perspective on KQED, and profiled in Marin Magazine’s June edition for her work in Open Recovery.

Fay earned her MBA from the Kellogg Graduate School of Management at Northwestern University, and a BA from Sarah Lawrence College in New York. Fay’s previous management experience in the San Francisco Bay Area spans engagements with Goodwill Industries of San Francisco, Brandeis Hillel Day School, The Gap, Morgan Stanley Smith Barney, American Friends of The Weizmann Institute of Science, and SelectQuote Insurance. Though originally from New York City, Fay has lived the majority of her life in the Bay Area. She is the mother of two daughters is passionate about helping others find opportunities for growth and empowerment, by utilizing her own experiences in long-term recovery from addiction, to guide her work.

Pedro Torres

MPA, Director of Operations & Advocacy

A veteran of the U.S. Navy, Pedro joined Center for Open Recovery when it was the National Council on Alcoholism and other Drug Addictions-Bay Area in March 2010. He earned a BA University of California, San Diego and a Master’s in Public Administration from Norwich University. His career ranges from laboratory medicine and clinical research to social work. Examples of Pedro’s commitment to advocating for social justice include his involvement with the Tenderloin Healthy Corner Store Coalition, and Safe Passage. He serves on a steering committee for the San Francisco Health Improvement Alcohol Policy Partnership Working Group and on the Boards of the St. Francis Living Room and the Tenderloin Neighborhood Development Corporation. He also is a member of the Chicano-Latino-Indigenous Health Equity Coalition. Born in Peru, Pedro grew up in Miami Beach, Florida.