Fay Zenoff

MBA, Executive Director


Fay Zenoff is the driving spirit behind the emergence of the Center for Open Recovery (COR). Hired as the Executive Director for The National Council on Alcoholism and other Drug Addictions in 2014, she led the transformation of the organization to become COR.

Open about her own recovery from addiction and active as a recovery advocate, Fay has been interviewed for/heard on/seen in: The New York Times, Bloomberg Business Week, NPR’s The California Report, KQED’s Perspectives, Marin Magazine, nationally syndicated public radio show,Lauren Schiller’s Inflection Point, Pat Thursten’s KGO radio show, KPIX-TV/CBS Bay Sundays and Channel 5 KPIX’s Bay Area Focus. She has also served as a speaker and presenter at other organizations and educational forums.  She is the recipient of Constellation Behavioral Health’s 1996 Courage Award and is an active volunteer in her community, working with women in early recovery.

Prior to joining COR, Fay developed her career in both the private and public sectors. She has worked as a management consultant, executive coach, and an employee for the following Bay Area organizations: Morgan Stanley Smith Barney, Goodwill Industries, Select Quote, GAP, American Friends of The Weizmann Institute, Brandies Hillel Day School. And Zenoff Products. She has also lived and worked overseas.

Fay earned her MBA from the Kellogg Graduate School of Management at Northwestern University in1998, and a BA from Sarah Lawrence College in 1989.

Fay was born in New York City, grew up in the San Francisco Bay Area and now considers Marin Country, home. She has two grown daughters, a dog named Nilla and loves to hike, bike and SUP in the Bay.

Pedro Torres

MPA, Director of Operations, Advocacy & Inclusion


A veteran of the U.S. Navy, Pedro joined Center for Open Recovery when it was the National Council on Alcoholism and other Drug Addictions-Bay Area in March 2010. He earned a BA University of California, San Diego and a Master’s in Public Administration from Norwich University. His career ranges from laboratory medicine and clinical research to social work. Examples of Pedro’s commitment to advocating for social justice include his involvement with the Tenderloin Healthy Corner Store Coalition, and Safe Passage. He serves on a steering committee for the San Francisco Health Improvement Alcohol Policy Partnership Working Group and on the Boards of the St. Francis Living Room and the Tenderloin Neighborhood Development Corporation. He also is a member of the Chicano-Latino-Indigenous Health Equity Coalition. Born in Peru, Pedro grew up in Miami Beach, Florida.