Fay Zenoff

MBA, Executive Director


Fay Zenoff is the driving spirit behind the emergence of the Center for Open Recovery (COR). Hired as the Executive Director for The National Council on Alcoholism and other Drug Addictions, Bay Area in 2014, she led the evolution of the organization to become COR.

Open about her own recovery from alcoholism and an active as a recovery advocate, Fay’s work, views, and personal experiences have been the subject of articles and interviews in the New York Times, Bloomberg Business Week, The California Report, KQED’s Perspectives, Lauren Schiller’s Inflection Point, The Fix, Facing Addiction’s docu-series Out of the Shadows/Addiction Across America, Marin Magazine and others.

She has been a speaker for private and public organizations, and an interviewed guest on local and nationally syndicated radio shows and podcasts. Fay is the 2016 recipient of Constellation Behavioral Health’s Courage Award for her work in the addiction and mental health fields.

Prior to joining COR, Fay developed a management career in both the private and public sectors. She has worked in financial services, technology, consumer products, and education, with  such Bay Area organizations as Morgan Stanley Smith Barney, Goodwill Industries, Select Quote, GAP, and Brandeis Hillel Day School.

Fay earned an MBA from the Kellogg Graduate School of Management at Northwestern University, and a BA from Sarah Lawrence College.

Fay was born in New York City, grew up in the San Francisco Bay Area and now calls Marin Country, home. She has two daughters, a dog named Nilla and loves to hike, bike, xc-ski and spend time on the Bay.

Daina Coffey

Operations and Administrative Coordinator


Daina Coffey is the Operations and Administrative Coordinator for the Center for Open Recovery. She previously served as the Assistant Director of Administration at New Bridge Foundation, a substance-use recovery program in Berkeley, CA. She also worked as an Epidemiology Interviewer and Research Assistant at the Alcohol Research Group, a subset of the Public Health Institute, in Emeryville, CA, as well as at the Cancer Prevention Institute of California, in Fremont, CA. She is currently working on her Ph.D. in U.S. History at the University of Chicago, and she is proud to continue her work in the field of recovery as part of the COR team.

Sean O’Donnell

MS, Digital Community Organizer


Sean works with our online communities to help build a unique, inclusive, and empowering environment for each visitor. He helps further the messaging and power of open recovery through digital and visual communication.  He is a person living in open recovery from the disease of addiction and is proud to show off how rewarding and challenging life in recovery can be. Sean has worked with numerous recovery advocacy organizations in a variety of roles. He’s helped plan rallies at the White House, marches on the National Mall, and expand access to naloxone in Minnesota. Sean has lost two close friends to opioid overdoses and is passionate about overdose prevention, increasing access to care, and the movement to end stigma towards those with substance use disorder and their families.

Sean has his B.A. degree in public relations and project management and an M.S. degree in technical communications, user experience design and web development. He’s also a trained peer recovery specialist.

Frequently between Los Angeles and Minneapolis, when he’s not working, he enjoys going on photography excursions with his dog and loving boyfriend.